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PrimaDonna Sport x Team Belgium

The Tokyo Olympic Games are less than 100 days away now, the perfect timing for our olympic and paralympic athletes from Team Belgium to present their official Olympic outfits this week. As an official partner, PrimaDonna Sport was also featured of course! Basketball player Marjorie Carpréaux modeled our PrimaDonna Sport bra ‘The Gym’, looking stylish and well-supported.



Andres Sarda Fashion Show

On 9 april 2021, our Spanish brand Andres Sarda opened the Mercedes Benz Madrid Fashion Week with an amazing fashion show presenting its FW21 lingerie collection. The show depicted a promise of the times to come. It was situated in a post-pandemic era, in which we celebrate the return to normal life, without distances or masks and in a completely festive atmosphere.

You can watch the show here.

PrimaDonna wins Intima Best Boutique Brand Award

We're very proud to announce that PrimaDonna has won the ‘Intima Best Boutique Brand Award’! This Award is a great recognition, because the votes were given by a panel of European independent lingerie boutiques.
Liesbeth Van de Velde, Head of Design: "We're very happy with this great award, especially in these challenging times. I would like to thank our retail partners for their support and this great recognition. These were by no means easy times for them, but we’re very happy that we were able to strengthen our partnership and maintain their trust in our company. “

Marie Jo wins the Freundin Perfect Piece Award

Our Marie Jo Nathy lingerie series won the Freundin Perfect Piece Award in the category ‘Underwear’! This Award is an amazing recognition of our talented Marie Jo design team’s efforts: season after season, they design the most beautiful lingerie with a perfect fit that makes women around the world feel elegant and feminine.